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The company was established in Cupertino, California, in the first of April in 1976, and was included in the third of January, 1977. [3] has been called the Apple Computer Co., Ltd. (in English: Apple Computer, Inc.) for thirty years first, but dropped the word "computer "In the ninth of January 2007, [4], to reflect the company's expansion continuing in the consumer electronics market, in addition to its traditional focus on personal computers. [5] of the company nearly 35,000 employees around the world, [6] the annual sales globally 32.48 billion USD in the fiscal year ending in the twenty-ninth of September, 2008. [7] Apple has been able to gain a unique reputation in the consumer electronics industry, for many reasons, including its philosophy of comprehensive aesthetic design of the distinctive advertising campaigns. The company also owns base of customers and dedicated to the company and its brand, particularly in the United States. [8] and named magazine Fortune (Fortune magazine) Apple Inc. The company's most impressive in the United States in 2008, and in the world in 2009. [9] [10]
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